Crafted by Indonesia’s leading actress Pevita Pearce, PV is a women apparel brand which celebrates individuality and empowerment. Established in 2018, PV’s vision is to champion, spotlight and voice the dreamers and believers—people who beat the odds, who challenge themselves and break stereotypes everyday. With offerings ranging from everyday basics to more sophisticated pieces, PV is for everyone.

Logo: Fransiscus Liem

Art Director: Wangsit Firmantika

Layout & Packaging Design: Dhila

Photography: Edwin Marvin

Pevita launched PV by Pevita at the Charlie Puth concert, in ICE BSD, November 16, 2018. She did a press conference with special performance by Citra Skolastika.

PV also did a little fashion show before the concert while Jaz Hayat performing.