On May 1, 2019, Raleigh-Durham International Airport launched its parking online booking reservation system. One of the first in the country to do so, the platform allows travelers to book airport parking ahead time, much like every other aspect of air travel. 

I led this effort for the Authority and we partnered with marketing agency Streetsense to make it happen. To make matters even more complicated, we also launched a brand new parking facility on the same day - ParkRDU Express. 

Some details: RDU had more than 14 million passengers in 2019, and our greatest marketing asset is our facility and the guests who travel through it. With this in mind, our launch efforts focused on leveraging our on-campus assets, along with a healthy digital marketing budget. 

Role: Client, project manager, creative direction, and project oversight. 

P.S. I also took all these photos :)