William & Mary's Homecoming & Reunion Weekend is the biggest event of the year. Thousands of alumni come back to campus to celebrate and participate in more than 120 events over the course of the weekend. In 2019, the creative direction revolved around developing an original communications campaign highlighting different alumni, students, faculty and friends throughout the W&M community. By photographing how individuals express "W&M Pride" in their own way, we were able to demonstrate the uniqueness of the entire William & Mary family and celebrate a shared common bond. Because after all, W&M is the place you learn to be yourself. We are all different, but we all belong here.