In 2020, Infinite Scale supported the NHL's effort to bring the annual spectacle to the heart of Texas. Drawing inspiration from western textures and ranch architecture we transformed the iconic Texas State Fairgrounds into the 'Winter Classic Ranch.' Created by over 450 unique pieces of art, across 5 venues, the end result was the second-most attended game in NHL History (85,630). Intermissions showcased real livestock and entertainment from country music groups Midland and Dan + Shay. Capping off the one-of-a-kind experience with a 4-2 home victory for the Stars.
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NHL Winter Classic Branding: NHL Creative Services + Fanbrandz
Nashville Predators & Dallas Stars Team Branding: Adidas
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Venues: Cotton Bowl Stadium, NHL Pregame Presented by Truly Hard Seltzer (Texas State Fairgrounds), Omni Hotel Dallas, New Years Eve Bash (American Airlines Center)
All work presented as part of the team at Infinite Scale.
