Maple & Ash Brand Book
A Guide To Distill, Purify, And Distribute What It Means To Be Maple & Ash.
THE SITUATION
While meeting with client stakeholders, we learned of a number of pain points the team was having with the lack of cohesiveness in their marketing materials.
THE SOLUTION
This book is the result of hearing those pain points, deciding what was going to be most impactful and provide the most value for our time together. Putting onto paper who their customers are, what they want and the experience they desire will give the greatest opportunity to optimize and maximize growth.
A Strategic Guide
An introduction to Maple & Ash, it was created as an internal guide to influence every marketing campaign, communication and product/service.
Distinguishing A Strong Brand That Resonates With Your Audience
The voice and style of all content should be written in the same way.
The "Soul" Of Our Brand
The single intangible attribute that differentiates how we think, feel and experience Maple & Ash.
Customer-Centric Strategy
Behavioral archetypes are a useful tool in identifying customer patterns. Throughout the customer journey, you can get a sense at what customers feel, expect and how they are likely to respond.
Stakeholders can then tailor their business goals towards serving them better.
Who Does What, How They Do It And Why
Each archetype encompasses how a customer perceives the brand, what motivates them to engage with it, what they expect and how they reflect on their experience.
The Ultimate Goal Of Branding Is Loyalty
A Loyal Audience Seeks Repeat Brand Experiences.
And recommends the brand to others.
How You Think + Feel About A Brand
Is the brand.
A Single Source Of Truth
A brand book ensures everyone has the same understanding of what the brand is. Helping Maple & Ash communicate consistently across all teams and channels.
Maple & Ash Brand Book
CREDITS
Client: Maple & Ash
Agency: Notice Agency
Role: Art Direction, Brand Storytelling, Concept Development, Creative Direction, Photography, Strategy, UX
Agency: Notice Agency
Role: Art Direction, Brand Storytelling, Concept Development, Creative Direction, Photography, Strategy, UX
