Paçoca is an authentic Brazilian treat made out of ground peanuts, sugar and salt. Garoto developed a bonbon filled with this sweet and needed a powerful identity for its packaging.
Since Garoto’s brand positioning is simple, joyful, unpretentious and ingredients-focused, an iconic design inspired by the peanuts was created.
A peanut-shaped brand device, along with a funky custom typography, creates an appetizing expression full of excitement. The brown color conveys the bonbon chocolate, while the orange, yellow and beige explores the category cues.
@ CBA B+G
Creative Direction: Sam Profeta, Fernanda Varnum
Client Management: Ana Biselli
Lettering: Luciano Semeria
Client Management: Ana Biselli
Lettering: Luciano Semeria
