Brief: Using the power of bagels to make social change.

Insight: Bagels are well known for having a piece missing. Using New York bagels, we are helping raise awarness with the charity Mind to reach out to people who are grieving and feel like they have a piece missing too.  

Outcome: Make me hole again is a self-building bagel kit, making light of loss. The pack contains all the ingredients to build your favourite bagels. It encourages people who are dealing with grief to make use of the charity Mind as a self-building help service, showing people that it’s normal to feel a little empty when you lose someone.