I commissioned to design a brand identity for a fashion industry named Momayes. they produce Apparels, Watches, Bags, Wallets, Shoes, Personal accessories etc. when I hear the idea of fashion what came to my mind in terms of designing a brand identity is, lines, colorfulness, unusual cut in shapes, angle, high standard photographs, trending colors, patterns etc.
Since tailoring is an importand process in the fashion industry, I have developed a concept based on ‘ threads’ because it is the basic element of apparels and accessories. I applied it to Logos, Visual identity, and Icons. and I mixed this idea with contemporary geometric design trend, this lead to an interesting new logo, also the multi-colorful conveys its diversity and range in collection and style.
