These are a couple of posters and other creatives I did during my internship with a singer-songwriter label, Pagal Haina, based in New Delhi. It offered an interesting set of tasks, translating organic harmonies, simple yet elegant lyrics, transforming ideas of love, affection, and expression into palettes, lines, and typefaces. 

This was my first poster, for 'Prateek Kuhad in Concert'. The idea behind is how people experience music differently. Prateek's song are soothing, about a spacious idea of love, and offer a lot of breathing space to the listener's mind. 

Keeping that in mind, I kept a lot of negative space, put some distance between the two people, evidently relaxed, kept lines easy, not too many details. As for typefaces, my coordinators had something in mind already - soft-edged, simple, long, and spacious sans-serifs. The fonts used here are Glacial Indifference and Josephine Sans. 

The poster artwork was turned into merchandise, sold at the time of the concerts. The first is a customized chocolate bar, by All Things. The second was a poster. The third, as you will find out scrolling further, was for Blue Tokai coffee packs. 

Converted the artwork into a black and white image, added relevant details, so that it could be adapted for the artwork on the backside of the coffee packets. 

Different social media creatives. The first is the website banner for prateekkuhad.com; the second is for the ticketing platform, Insider.com; the third is a cover picture for Pagal Haina and Prateek's Facebook pages; the fourth is a thumbnail adaptation for Prateek's single release, "Big Things".

Did one more poster for them, for Prateek's December dates, and two related creatives. The first is the Facebook cover picture, and the second is for Instagram. 

Another social media creative, not related to the concert. The inspiration behind it were patterns and structure in woollen carpet weaving.