- CAFÉ LEÓN FAN PAGE -
Facebook design materials and promotion strategies worked for the Guatemalan coffee brand "Café León" during the year of 2014.
- Fifa World Cup CAMPAIGN
Strategy: The consumers had to take a selfie inside the coffee shop showing their favourite dish and post it in the Fan Page.
Design: Expectative and informative material and winner announcement. Also, pictures of the best moments during the games were taken and uploaded to the Fan Page.
- The more cibernetic client CAMPAIGN
Strategy: Campaign that evaluated and improved the Fan Page activity of the clients. The winner was the user that interacted more with the Fan Page.
Design: Expectative and informative material, winner announcement price consisted on a redeemable ticket that he/she had to print and take to the coffee shop.
- Leontrivia promotion
Strategy: A 20 question Facebook trivia posted for two months (November and December).
Design: Expectative and informative materials, question posts and winner announcement.
