Microsoft Mobile Devices through Lumia kicked off a global strategy of #MakeItHappen.
We were tasked with the South African development of the strategy which would run across digital channels, on-ground activations and a print/poster campaign.
The campaign kicked off with a Celebrity Pledge video and was followed up with a Call-To-Action video with digital plug-ins of the audience being able to create and submit their own pledges.
We created print ads, posters and out-of-home branding to drive traffic to the pledge site and highlight the hero product and offer.
Brand: Microsoft
Description: Mobile Division - Lumia
Title: Make It Happen Pledge
Director: Glen Biderman-Pam
