I designed this line of twelve greeting notecards for the Infinite She brand: empowerment, encouragement, unity, and friendship. These cards are meant to show support and spread positivity with uplifting messages and visuals.

Design Details
The cards feature vibrant colors and lively patterns mixed with uplifting messages. Every card has a hit of metallic sparkle in pink, orange, black, or white. Open each card for artful phrases, graphic elements, or a splash of color inside. See all twelve cards online at margotelena.com

Each card comes in the same envelope. There's an unexpected pop of aqua inside and a metallic-foil logo stamp on the flap. 

Process

I explored and created countless versions of these cards totally up to nearly 70 cards. I collaborated with the brilliant art directors at Margot Elena to narrow down the set to twelve exemplary cards. In these photos you can see glimpses of cards that didn't get made, ones that evolved and ones that remained the same since my first draft or sketch!