2024 Champion Teamwear Rebrand Project

Project Description:

This project began with the simple ideas for a brand redesign. We sketched out plans for the logo and worked toward further development of the final product, choosing which design worked best. After a solid chosen logo, we arranged a color and type system that best matches the brand identity we were going for. With our systems, we created at least 6 different assets to present our logo in including two print, two digital, and two environmental examples. The assets I chose to make were media ads, magazine covers, print ad, entry door, product packaging, and a website page. With all of our completed assets and systems, we placed them into and designed a complete brand guide booklet that explains and displays the correct usages for the brand's desired identity look.