McLaren 的品牌精神是科技、突破與創新,此款 2024 年節禮盒以特殊裝幀結構,結合極速光感的多色線條,呈現領先世代的未來科技形象。Carbon、輕量化、空氣力學,這三點皆為 McLaren 製車工藝的要素;團隊以 Mclaren Artura 車型為靈感,刻劃出車身輪廓與流動線條,堆疊出極具張力的大膽視覺,為今年春節帶來不一樣的喜慶祝福。
外盒包裝|雙層袖套式結構
橘紅色的造型盒結合 McLaren 的代表字母 M,與品牌做直接的連結。外觀簡約俐落,並以特殊紙材呈現精品禮盒的氛圍;拉開後則出現色彩豐富、充滿未來感的圖案。
紅包設計|極具張力的視覺設計
飛馳的光速線條,呈現出 McLaren 領先世代的未來科技形象;以品牌漸層色堆疊出極速光感的效果,凸顯品牌並具美學的先進空氣力學技術。
春聯設計|錯綜纏繞的無限賽道
將極速光感的視覺概念延伸至春聯設計, 以流動的線條表現出在賽道上的速度感,並纏繞出帶有年味的圖樣;正中央則為品牌經典圖形「迴旋鏢」,以鏤空方式呈現視覺的層次感與巧思。
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