Website design for Pure Groove, an established independent record label and publisher. They closed their long-standing Archway based record shop in 2008 and moved to new premises in Smithfields. The concept for the new store was to only stock 100 different items at a time; singles, albums or merchandise – that was it. Nothing else.

The new website was designed to fit with their new branding and concept. A visually low-fi experience, the ASCII themed style ran throughout the site. Winner of a W³ silver award.