20 EDIFICE
SERVICE
Branding
DOMAIN
Visual Identity,Print design
In the world of architecture, the evolution from a local firm to a globally renowned powerhouse is a remarkable journey. At the core of this transformation, a key element is revealed: art as a lifestyle, as essence. However, with a global presence, the challenge lies in creating an international brand image—simple, refined, yet unmistakably imbued with the artistic style that defines the firm.
Central to the concerns is the quest for a brand identity that transcends borders. The image must be simple and streamlined, while reflecting the art and architecture that are at the heart of the business. The harmonious integration of these elements into various applications such as posters and business cards requires thoughtful consideration. Striking a balance between globalizing the brand and preserving its artistic essence is the major challenge to overcome.
To meet this challenge, one approach involves merging the historical markers of the firm with the elements of the logo, symbolizing the three founders. Vibrant colors, deliberately chosen yellow and blue, infuse dynamism and artistic flair. Distinctive graphic motifs are created to bring visual unity to various applications. The web design is carefully aligned with this new brand identity, creating a consistent platform that showcases the projects, team, and artistic values of the firm. This thoughtful blend of art and architecture establishes an international brand identity, representing both the firm's history and its commitment to global excellence.
Research project
