Our Client
Campa, a Georgian brand, specializes in crafting a diverse range of fresh juices.
Big Idea
Amidst a sea of summer ads celebrating sun-soaked fantasies, we helped Campa take a different approach. We dedicated Campa's summer campaign to those who don't resonate with the typical vacation scenes – the ones working through summer, confined to offices while family has fun on beaches, despising hot days, or simply preferring the cool indoors. For everyone in these chapters, Campa's refreshing juice is a companion through it all.
Naming
Our campaign message, translated directly from Georgian, is "juice the summer." However, in Georgian slang, "to juice something" implies navigating through something not so easy. This name plays with words in a manner that perfectly complements the campaign, expressing its core meaning with a touch of clever linguistic flair.
Social Media
In our posts, stories and reels, we tried to capture every relatable scenario and insight that resonates with the summer-averse Georgian audience. From being stuck in the office while others share their summer snapshots to attempting a city picnic instead of a countryside escape, and even the struggle of keeping your ice cream intact – our campaign reflects the everyday experiences that many can empathize with.
Thank you!
