"The ultimate hack to busy mornings" is a student project campaign aimed at showcasing Nescafé's 3-in-1 instant coffee as a healthy, convenient and affordable fix for busy individuals.
“The ultimate Hack for Busy Mornings'' uses the remote conveyor model through the eye-catching visuals and dramatisation of how Nescafé 3-in-1 Instant Coffee helps make busy mornings a breeze which aims to stimulate top-of-mind awareness, resulting in the increase of brand awareness and the key benefit claims. The advertisements showcase several situations where millennials might find themselves during their morning routine, getting ready for work or to start the day. The idea of being the “ultimate hack” is conveyed through the use of the characters in the ads being very calm and with their eyes closed. This dramatisation implies that the product is a daily necessity that makes busy mornings effortless that one does not even need to open their eyes to go through their hectic routine. The reduced sugar is also conveyed in the advertisements in the copy.
Storyboard for video ad
