RECIPE is a creative marketing agency specializing in the promotion of the medical field. The main task of the project was to create a logo and identity that would correspond to the direction of the company and not lose the digital modernity inherent in creative agencies.
Therefore, a refreshing palette of medical blue, electric blue, and lime color was chosen for contrast. The sign is designed in a rather brutal manner, which is associated with modern digital technologies and supports stability and clarity in the construction of emotions, which is no less necessary in the profession of a doctor.
The sign is a monogram of the first letter of the name and can be used both separately and to complement the logo. Also, transformations of "R" successfully complement brand identification.
The developed slogan "Refresh your business" perfectly reinforces the concept of the project, while maintaining an interesting form of appeal.
