ARQA is the next step in the evolution of Pedro Construct - one of the biggest real estate developers in Romania, with over 30 years of experience and hundreds of thousands of square meters built. As the new brand came to life, a strong social media presence was needed to generate awareness and engagement for ongoing and future development projects.

My mission was to expand on the brand identity and develop the brand strategy, monthly creative strategies and design for ARQA’s social media presence, including multiple content series and video posts.