SmartBazaar understands the importance of inclusivity in celebrating Holi. That's why we created the Special Pichkari, a water gun specifically designed for individuals with upper limb disabilities. Our research, based on findings from the Journal of KMIS University (Tadler SW, Textbook of Langman's Medical Embryology), revealed that approximately 5.5 lakh Indians face this challenge. To make Holi more colourful and accessible, we launched the Special Pichkari along with a captivating digital film that showcases the joy and happiness experienced by users, including parents, teachers, and NGO staff members. You can find the Special Pichkari at over 3500 SmartBazaar stores every year during Holi, ensuring that the spirit of the festival reaches every corner of the country.
Front view of Special Pichkari with nozzle and switch
Back view of Special Pichkari with Motor Pump in Pouch
Credits
Agency: Leo Burnett (Mumbai)
Creative Director: Ashish Sharma, Sagar Parab
Art Director: Sanket Misal
Copy Writer: Ashish Jha, Senorika Rajeev
Special Acknowledgement: Sayashi Gosh
Brand Manager: Kreetika Rawani
Video Editor: Dileep Dharampuri
Animation: Vaibhav Gorule
Animation: Vaibhav Gorule
