Adios Marta

Year: 2023

Field: Visual Identity, Logo Design, Communication

Software: Adobe Illustrator, Adobe Photoshop

About this Project

This project aims to redesign the poster and identity of a theatrical play; Adios Marta. The project also includes redesigning two logos associated with the play and creating a similar image for two other plays while maintaining the branding style and components. Based on that; there are three main objectives:

1- To redesign the object in a coherent and clear manner.

2- Create a minimal and appealing design that is engaging and interesting.

3- To ensure that the design is applicable to different graphical modes.

Spectacular Logo Design

Icon Logo Variations

Full Logo Variations

Duo Ar-T Logo Design

Icon Logo Variations

Full Logo Variations

Color Scheme

Since I will be creating three different posters following the same style, I decided to create color combinations for each of them respectively.

Final Designs

For Adios Marta, I used the wine glass and bottle as well as the heart text messages as the graphics to represent the play since the play is about love and wine is present throughout the play.

For Bon Appetit, I used the silhouettes of the rat and the Eiffel Tower as well as chef hats as the graphics to represent the play since the play is set in Paris and the main character is a chef rat.