Global Harmonies is a choir based in Thailand, singing songs from around the world. I wanted to take up the challenge of learning about something new, and reach an outcome to illustrate the global aspect and play on the hypnotic resonance of the unusual music.
The logo takes inspiration from vibrant tribal jewellery, and takes a circular form to reflect the global aspect, as well as the format of a musical stave, and a subtle reflection of the letterform G. I wanted to design a motif for the choir, which could work both with or without the logotype.
I designed posters, flyers and business cards in order to advertise the choir to potential members as I believe printed material stills plays a huge part in the promotion of such a group. Throat pastilles and spray are quriky formats that target the subject area directly.
The second most memorable aspect of a choir is often their appearance, after the music. Global Harmonies wear their own casual clothes, so the clothing accessories I’ve designed aim to suit this tradition, but also to provide them with a unified recognizable mark.
