TradeEZ

bitcoin blockchain crypto cryptocurrency Figma Mobile app ui design UI/UX user interface ux

The background

Many people would love to start trading cryptocurrency but are unable to grow and tend to stop trading altogether after just a few days.

Design goal

How might an app help a user to grow from having no knowledge in trading to having a healthy portfolio and understanding of investing in cryptocurrency?

High level strategy

1. Define our users and market
2. Define the product scope and goal
3. Define and verify our hypothesis

Younger generation in Malaysia is selected as our target.

Younger generation is our target because they can have higher risk tolerance, familiar with new technologies and open to new things and pick up things quickly. Malaysia would be a good location since it is an emerging country in Asia with a relatively high level of internet connectivity. It is also a country with a growing interest in cryptocurrency, which makes it a good market to target for a cryptocurrency trading product.

User profile

Name: Nur
Age: 25
Location: Malaysia
Education: Bachelor

Background
Sarah is a recent university graduate who is interested in exploring new investment opportunities. She has heard about cryptocurrency and the potential for high returns, but she has limited experience with financial markets.

Challenges
1. Limited financial knowledge: Nur has a basic understanding of financial markets, but she is not familiar with the more complex financial products, including cryptocurrency. She may have trouble understanding the technology and how it works, as well as the risks and benefits of investing in cryptocurrency.
2. Limited capital: Nur has limited savings and income, and may not have the financial resources to invest in cryptocurrency. She may also be hesitant to risk her limited funds on a relatively new and volatile investment opportunity.
3. Lack of regulatory oversight: The cryptocurrency market is largely unregulated, which may make Sarah hesitant to invest due to concerns about fraudulent activities and scams.

Product scope

- We are going to focus on the first issue, limited financial knowledge, as our priority. The financial education is just one of our feature in the app.
- We focus on iOS native app to create the better user experience.

Our goal is to gain a deeper understanding of the target users who have quit trading, and to explore the hypothesis that financial education can help them keep trading.

Competitor study

Conduct research on existing education apps for crypto trading, such as Binance Academy and Learn Crypto, to gain insights and identify potential gaps in the market.

Pros:
1. Using illustrations into the design help create a more inviting and approachable user experience.
2. With a range of topics and varying levels of difficulty, you can choose the most relevant and suitable option based on your needs and available time.
3. By enhancing your financial knowledge with the platform, you can earn cryptocurrency rewards.

Cons:
I feel overwhelmed with the amount of information and unsure of where to begin. It's not very engaging.

Duolingo is a great example of learning app using gamification

Gamification

Duolingo uses gamification to engage users with challenges, rewards, and leaderboards.

Bite-sized lessions

Duolingo's small lessons fit easily into busy schedules and keep users motivated by showing quick progress and a sense of accomplishment.

Blue and green are common colour themes found in investment and crypto products.

Ideation

Customised learning plan:

Creating a personalised learning plan for each user based on their existing knowledge, goals, and preferences. The learning plan could include a combination of educational content, tutorials, and quizzes.

Bite-sized educational content:

Breaking down complex financial concepts into bite-sized educational content that is easy to understand and digest. This could include videos, infographics, and interactive tutorials.

Trading simulator:

Building a trading simulator that allows users to practice trading without risking real money can help them to gain confidence and experience in trading, which may encourage them to continue trading with real money.

Portfolio tracker:

Creating a portfolio tracker that enables users to track their investments in real-time, providing a clear picture of their investment performance and helping them to make informed decisions.

Social trading features:

Introducing social trading features that allow users to follow and copy the trades of successful traders, enabling them to learn from experts and potentially earn profits.

News and market analysis:

Offering up-to-date news and market analysis that help users stay informed about market trends and make informed decisions.

Personalised alerts:

Sending personalised alerts to users about market fluctuations, investment opportunities, and trading trends based on their portfolio and preferences.

Expert support:

Providing access to expert support through a chatbot, email, or phone, offering users personalised advice and guidance on their investments.

Community:

Building a community of traders and investors where users can connect, share insights, and learn from one another.
Gamification and rewards: Introducing gamification elements and rewards to motivate users to continue learning and trading, such as badges, levels, and prizes.

Decide MVP idea