KNH Agency | Rebrand, Logo & Brand Identity





About KNH Agency:

It is a creative agency with a focus on creating brands and visual identities located in Riyadh, Saudi Arabia.
The agency was established in 2021 by businessman Khaled Nayef bin Hweil, and it was given the name KNH based on initials of his name in English.

Because of its extensive planning and implementation of the appropriate strategic procedures, the agency is confident that it can provide customers with the most long-lasting solution.

The agency intends to compete on a global scale after achieving many successes in the past years. With changing goals, vision, and customer segments, the prior identity needed to be addressed, and it needed to be presented in a more professional manner.


Rebrand Solution:

The solution came after we went back to the main agency narrative, which is that the parent agency was an investment company for businessman Khaled Nayef bin Huwail, and he established several companies under the parent brand name, which is KNH, with a change in the tagline for each company.

The solution was to use the company's default typefaces, expand upon them, and display them in a more potent and contemporary manner while utilizing the company's investment-based business model. In order to construct our concept, all the letters were put together into one word. The customer puts his money in the solution we provide when he comes to us.


Brand Story:

The story is that the creative agency is one of the projects of the parent company, KNH INVESTMENT, along with a number of other projects. The agency was named after the initials of the founder, businessman Khaled Nayef bin Huwail.
The concept of the parent company is the same as the concept of the creative agency, which is investment, as well as other projects owned by the parent agency.


Agency: KNH® — Service: Rebrand — Year: 2023 — Creative Direction: RAMI JBARA®




KNH Agency | Rebrand, Logo & Brand Identity
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