BiP Pakistan
Objective:
To increase brand awareness and user engagement for Bip in Pakistan.
To increase brand awareness and user engagement for Bip in Pakistan.
Target Audience:
Young adults and working professionals in Pakistan who frequently use communication apps for personal and professional use.
Young adults and working professionals in Pakistan who frequently use communication apps for personal and professional use.
Key Message:
Bip offers a seamless and secure communication experience for staying connected with friends and family, as well as for work.
Bip offers a seamless and secure communication experience for staying connected with friends and family, as well as for work.
Creative Concept:
The campaign features real-life scenarios of people using Bip for various communication needs, such as catching up with friends and family, connecting with colleagues, and conducting business meetings. The visuals showcase the app's user-friendly interface and its various features such as end-to-end encryption, group chats, and video calls.
The campaign features real-life scenarios of people using Bip for various communication needs, such as catching up with friends and family, connecting with colleagues, and conducting business meetings. The visuals showcase the app's user-friendly interface and its various features such as end-to-end encryption, group chats, and video calls.
Platforms:
The campaign runs on social media platforms such as Facebook, Instagram, and Twitter, as well as online publications and portals popular among the target audience.
The campaign runs on social media platforms such as Facebook, Instagram, and Twitter, as well as online publications and portals popular among the target audience.
Key Visuals
Banners and Thumbnails
Quaid-e-Azam Day
Launch KV Animation
Advertising Agency: Iris Digital (Symmetry Group)
Client: BiP Pakistan
Art Director: Kamran Elahi
Lead Designer: Shoaib Wani
Animation Team: Ali Zaib
