An academic visual communication project #LeadLikeAMom by Nidhi Santwani and Diya Sahni.
Mentored by Prof. Utkarsha M. in Junior Year, Semester 1 at ISDI, Atlas Skilltech University.
"As a society, we grapple with unpleasant truths and biases which are ingrained in our cultural constructs. Communication Design Class of 2024 at ISDI | Atlas Skilltech University, Diya Sahni and Nidhi Santwani speculate with great sensitivity a better future for the next generation. The Maternity Benefit (Amendment) Act, of 2017 in India was a big and positive step towards improvement in securing maternity benefits to preserve the self-respect of mothers however as inflexible work hours generate work-family conflict that ultimately pushes mothers out of the labour force.
Speculating a (hypothetical) campaign #LeadLikeAMom with the Ministry of Women and Child Development joining forces with Mckinsey & Company Social Responsibility in India which is committed to empowering the ecosystem by the implementation of its long-term growth strategy."
McKinsey is committed to empowering the ecosystem in India and giving back to communities in ways that are socially responsible and environmentally sustainable #LeadLikeAMom is speculated as an innovative campaign that aims to make the workplace more accessible to millions of Indian mothers and prioritising strategies that support women.
At the same time national judicial pronouncements time to time Indian government amending the maternity benefit Act to reform the maternity benefit Act 1961, in that way recently the Maternity (Amendment) Bill 2017, an amendment to the maternity Benefit Act, 1961, was passed in Rajya Sabha on August 11, 2016; in Lok Sabha on March 09, 2017, and received assent from President of India on March 27, 2017.
