#MakeItHappen was a multi-media campaign that introduced a fresh perspective to the conversation around organ donation as it interacted with young India in their own lingua franca making “Match” not just a word for love but one that was about greater love celebrating purpose, unconditional giving and life.
MY ROLE:
Executed and supervised the 360 degree public awareness campaign #MakeItHappen (Times Organ Donation Drive) for the client- Kokilaben Dhirubhai Ambani Hospital. The key contributions included championing and supervising the campaign creatives for print, radio, video and digital mediums, writing engaging copy for radio, supervising the social media posts.
