Campaign identity for @schuh back to school. Videography by @hiddenagency, lock-ups, animation and swirly stuff by me.

One of the biggest campaigns i've ever worked on. We rolled this out across schuh's website, 150+ stores, out of home billboards, and utilised the pattern illustrations to decorate a venue for a PR event. 

Attaching some unused concepts. Turns out, I really love designing for children. Chunky fonts? Colours? Yes pls