READY - SET - RENAME was my first experience in publishing a (non profit) guerrilla marketing advertisement experiment for a video game called Gartic Phone. This project was designed with the help of my Thesis project and research as a part of my Graphic and Communication Design final project in Berlin International University of Applied Sciences.

In this project, I achieved my goal of creating advertisement materials for a video game, implementing and letting the audience experience a gameplay element inside these design elements.

References to other video games such as Pokémon and Final Fantasy were chosen because of their popularity around the touchpoint locations.

These locations were curated because of their public crowd locations, where the user has easy access to their mobile devices and their connection with certain video games such as Pokéstop from the game Pokémon GO.