SFW: Stop food waste, is a dedicated mobile app and responsive companion website.
My role:
UX designer, leading the app and responsive website from start to finish
Project Overview
The product:
SFW is a dedicated mobile app to help stop food waste by helping overstocked grocery stores donate to local food banks and charities. The responsive companion website educates users about food waste and ways to help beyond donation.
Project duration:
February-April 2022
The problem:
About 30% of food in grocery stores across the U.S is thrown away each year. At SFW we want to aid in the fight to stop food waste.
The goal:
Design an app that will allow grocery store employees to easily select items and schedule a donation pick-up via local food banks and charities.
Understanding the User
Conducting user interviews, creating user personas, user journey maps, and identifying pain points.
Ideation and Starting the Design
Paper wireframes
After working on my digital wireframes I created a low fidelity prototype with them, so I could conduct a usability study.
Usability Study
Refining the Design
High-Fidelity Prototype
The high-fidelity user flow changed to add a “how to use” the app section, which is a series of screens explaining how the app works and how to use it for first time users.
Responsive Design
When creating the companion website, I wanted it to be responsive to reach more users. I know many users use their phones. The companion website teaches users about food waste and how to help stop it beyond donations.
When creating the companion website, I wanted it to be responsive to reach more users. I know many users use their phones. The companion website teaches users about food waste and how to help stop it beyond donations.
Thank you for viewing my work on SFW!
Lets work together.
