The challenge: to create a wordmark with a level of personality and punch becoming of a word Liverpool FC fans had waited 30 years to say...CHAMPIONS.
That wordmark would be adapted to best suit the requirements and/or limitations of different areas, for example one printed on a t-shirt would differ from that used on a small online banner ad. Therefore a variety of wordmarks were created allowing for flexibility while maintaining consistency across the campaign.
Marketing 'Phase 1' key visuals
Social Media key visual
Online ad GIF for LFC website.
Marketing 'Phase 2' animation
James Milner, Mo Salah, Alisson Becker and Georginio Wijnaldum sporting items from the 'Retail Phase 1' collection during celebrations in the immediate aftermath of the League win.
Alex Oxlade-Chamberlain and Roberto Firmino together with their respective families wearing a mix of 'Phase 1' and 'Phase 2' from the Retail collection Commemorating the year's trophy collection.
