Voice assistants don’t always understand people with Down syndrome. Working for the Canadian Down Syndrome Society, we partnered with Google and invited the Down syndrome community to donate their voices to improve the technology.

CREDITS
Agency: FCB Toronto
Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts
Associate Creative Directors: Elma Karabegovic, Michael Morelli, Marty Hoefkes
Copywriter: Shannon McCarroll
Senior Copywriter: Jason Soy