Wharton Women In Business's annual summit for 2021 focussed on the theme 'She's Speaking'. The brief was to create a simple design that would reflect the idea of women and allies standing up to speak for each other, allowing for mutual upliftment and a sense of community progress.
With the colour palette already created by WWIB student group, the initial designs for this project played with two key visual elements- sound and human figure.
The questions that framed these design explorations were- what constitutes 'speaking'? What form of 'sound' is visually identifiable by a viewer? how much importance should the 'she' be given while creating the logo? These and a few other deliberations led to the final design.
The final logo combined both 'she' and 'speaking' by depicting both the speaker as well as their act of speaking through sound waves. The multitude of lines and different colour represent diversity in the voices as well as the idea of creating ripples of change. Finally, all of this was accomplished by unifying the elements through a single line to keep the logo as simple/ minimal as possible.
A bold font complimented the delicate lines of the illustration to provide balance, as well as ascribe a feeling of strength and boldness that is inherent to the theme.
