The Local Bard Inc. is a digital content creation platform that describes itself as a "loud, critical, multi-faceted and a thought-provoking reflection of society.". They do just that in the form of humorous, witty and well-directed skits.
To translate this "voice in the noise", they came to Studio Sorted. Our team was trusted to visually develop brand identity and explore different ways to translate the boldness of this satirical content.
Stickers/Digital Assets (Hand-drawn, Procreate)
I was responsible for creating some of the digital assets/stickers and visuals for their social media. The logo enjoyed some hand-drawn iterations that would contrast their secondary, more formal logo. What you see here are some of the best renditions of each exploration I got to work on.
Social Media Deliverables (Hand-drawn, Procreate & Photoshop)
Social Media Iterations
Graphic Logo Explorations (Hand-drawn, Procreate)
Initial Explorations around the coffee table (Hand-drawn, Procreate)
Given that my strengths are primarily in illustration, the team worked a hybrid model given the WFH conditions of 2020. Our ideas were hand drawn and then refined at each step in Adobe Illustrator. This gave me the unique opportunity to skill up in hand drawing vector-like illustrations.
Below are some colour iterations of the final logo made by the team in Illustrator.
This is a small bank of a much larger, collaborative exploration.
See more on the Studio Sorted Behance.
Thank you!
