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NBA2K Christmas Video

In the vibrant landscape of Filipino basketball culture, the NBA 2K franchise sought to amplify its presence with a localized strategy tailored specifically for the Filipino market. Our team spearheaded the NBA 2K22 Pasko campaign, a festive promotional campaign intertwined with the essence of Filipino Christmas spirit and the passion for basketball. Our primary objective was to encourage Filipinos to embrace the next-gen gaming experience with NBA 2K22, positioning it as the ultimate holiday gift.

At the heart of our strategy was authenticity and relatability. Recognizing the fervent admiration for basketball and the significant role it plays in Filipino households, we conceptualized a video campaign featuring beloved Filipino personalities deeply entrenched in the basketball community. From local coaches, players, and influential streamers, we wanted individuals that resonated with the local audience and instilled a sense of familiarity and trust.

Our approach aimed to capture genuine moments of excitement and camaraderie that you'd get from an actual basketball game--only this time you were getting it virtually. We wanted viewers to feel the infectious enthusiasm radiating from the screen as these personalities engaged in spirited gameplay sessions with their loved ones. 
NBA2K Christmas Video
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NBA2K Christmas Video

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