This was the first real project for Aedra company ,formerly the sub-brand of Scoprega, that is actually searching a brand new design for their Hydrojet bag. 

Among luxury toys suitable for yatch and 5 stars hotel all over the beaches of the world Aedra is fighting to reach their own share in the Hydrojet market that’s

Basically an inflatable surfboard with an electric engine, battery and controller able to surf the water over 40 km per hour, a product design for performance  control and fun.

An expensive toys for yatch worth approximately 20 000 euros. Our brief was to design a functional and high-end container able to protect and transport all the pieces of the Hydroget: inflatable board, carbon fiber engine, battery, pump and controller. 

Our  main idea it was to create something that was precious,functional and smart as the Hydrojet itself, we did 3 main research: materical,technological and ergonomy in order to understand how to delivered something that was functionally beautiful, safe and technologically ergonomic. We created the shield. 

A perfectly balanced product able to shine by itself elevating the concept of container and packaging to another level. 

An ecosystem of bags that provide safety, durability and lightness, each one that serve for its purpose saving space thanks to the product affordance and its compatibility. The design take inspiration from the shape of the hydroget engine and its technological features such as the carbon fiber skin.

We coded Aedra design language in order to understand the rule behind the brand

and the products, we used the black as main color of the skin the red as the undersign color highlighting the shoul of the brand inside the design and white for the details in this case the wheels and part of the handle.

The features of the product enable it to be display as an ornamental object but also 

to be transported easily via car thank thanks its compatibility be easily moved and transported by feet. Ergonomically perfect the whole structure move as a single elements 

thanks to the fid-lock technology allowing the bags to be separated with one movement when is needed.

In order to prevent from the stolen each bags as a fingerprint scanner that allow you to open it or close it easily as if it was your iPhone.

The attention to the detail was fundamental in this project, the hydrophobic red foam inside each bags protect the whole bags system having the soul of the brand as guardian

and protector of The shield.