ARIA ZURICK FASHION DESIGN
Brand identity, creative guidelines.
Aria Zurick is a russian fashion designer based in New York. Her multi-disciplinary work combines both minimal and raw aesthetics with the romanticism of realism combining social ideas around russian culture. Aria’s work has been featured in; Fondation Louis Vuitton, i-D, Vogue Italia, Vogue.it, L'Uomo Vogue, The Last Magazine, A Part Publications, Hobo, Monster Children and Paper.
The main idea was to remain faithful to Aria's origins, to translate populism as a creative breeding ground and to respect the transgressive but traditional universe of its teams.
Photography : Igor Ustynskyy
Art & creative direction : Pierre Jeannelle
